Agricultural Sales and Marketing

UC-G credit

COURSE INFORMATION

Grade Level: 11-12

Length of Course: 1 Year (2 Semesters)

Credit Type: College Prep

Prerequisites: Enrollment in Agriculture Program for 2 years.

COURSE DESCRIPTION

This class is a survey and basic understanding of the business of the agriculture industry with a specific emphasis on agriculture sales, marketing and advertising. It is an introduction to agriculture business and its impact on the agricultural producer, consumer and the food system, and how these concepts are applied to create, sell and market agriculture products. The management principles encountered in the day to day operation of an agricultural enterprise are stressed as they relate to the decision making process.